PHILADELPHIA – The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics (Penn Athletics) and Macquarie Asset Management, a global asset management firm with offices in Philadelphia, today announced a multi-year extension and expansion of their sponsorship agreement, including naming rights to the historic Palestra court on the University of Pennsylvania campus.
In addition to Macquarie’s sponsorship of several key youth and athletic programs, the Macquarie logo will continue to be permanently displayed on the court of The Palestra, which is now known as “Macquarie Court at The Palestra”. The Palestra, which opened in 1927, is often referred to as “The Cathedral of Basketball.” It is home to Penn’s men’s and women’s basketball, women’s volleyball, wrestling, and women’s gymnastics programs as well as select Philadelphia Big Five basketball games, the Philadelphia Catholic League Basketball Championships, and many other events throughout the year.
“We are proud to continue our relationship with Penn Athletics and the Palestra, an iconic Philadelphia institution,” said Shawn Lytle, Global Head of Public Investments at Macquarie Asset Management. “Philadelphia has been home to our US mutual funds business since 1929 and we are delighted to make a contribution to such an important part of our community here.”
“We are ecstatic that Macquarie is reaffirming and expanding their sponsorship of Penn Athletics and the Penn Relays,” said Alanna Shanahan, T. Gibbs Kane, Jr. W’69 Director of Athletics and Recreation at the University of Pennsylvania. “This expansion demonstrates Macquarie’s commitment to the experiences and development of our student-athletes, our premier events and facilities, and our cherished Philadelphia community.”
As part of the expanded sponsorship, Macquarie will be integrated into the following programs:
- Presenting sponsor of Penn Men’s and Women’s Basketball
- Premier sponsor of the historic Penn Relays
- Premier sponsor of Penn Football
- Premier sponsor of the Young Quakers Community Athletics (YQCA) Program, a collaboration between the Netter Center for Community Partnerships and Penn Athletics, which creates partnerships between Penn’s intercollegiate athletic teams and West Philadelphia public schools
- Presenting sponsor of National Girls and Women in Sports Day at Penn, a program that celebrates the extraordinary achievements in girls’ and women’s sports and recognizes the ongoing effort toward equality and access for women in sports
- Presenting sponsor of the student-athlete Community Champion program
“With support from Macquarie, YQCA continues to grow as a national model for the community-engaged student-athlete by creating new, high-quality opportunities for elementary and middle school students in West Philadelphia,” said Paige Lombard, Associate Director of YQCA. “YQCA’s new partnership with Men’s basketball deepens the collaboration between Penn Athletics and the Netter Center’s University-Assisted Community School programs in West Philadelphia.”
Macquarie’s sponsorship – which was secured by JMI Sports, the exclusive multimedia rights partner of Penn Athletics and The Penn Relays – furthers its commitment to Philadelphia.
The Palestra has hosted more games and visiting teams than any other college arena in history. The building was named at the suggestion of Greek professor Dr. William N. Bates, who reasoned that in Ancient Greece, young men would compete in a variety of events in a rectangular enclosure (a Palestra) in view of spectators. The Palestra opened its doors in 1927 and the Philadelphia Big Five was formed in 1955.
About Macquarie Asset Management
Macquarie Asset Management is a global asset manager that aims to deliver positive impact for everyone. Trusted by institutions, pension funds, governments, and individuals to manage more than $US531 billion in assets globally as of September 30, 2021, we provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi-asset solutions, private credit, infrastructure, renewables, natural assets, real estate, and transportation finance. MAM, through its affiliates, has been managing assets for institutional and retail investors since 1980 in Australia, and Macquarie Asset Management’s Public Investments division traces its roots to 1929. In the United States, retail investors recognize the Delaware Funds by Macquarie® family of funds as one of the longest-standing mutual fund families, with more than 80 years in existence.
Other than Macquarie Bank Limited (MBL), none of the entities noted are authorized deposit-taking institutions for the purposes of the Banking Act 1959 (Commonwealth of Australia). The obligations of these entities do not represent deposits or other liabilities of MBL. MBL does not guarantee or otherwise provide assurance in respect of the obligations of these entities, unless noted otherwise.
About Penn Athletics
The Division of Recreation and Intercollegiate Athletics is a broad-based division comprising 33 intercollegiate teams, 36 club sport teams, and expansive intramural sport and campus recreation programs, all taking place within 22 athletics and recreational facilities. The facilities are contained within a contiguous 24-acre footprint at the eastern end of campus, commonly thought to be one of the best athletics infrastructures among urban campuses, with assets such as Franklin Field, The Palestra, and Penn Park. The Penn Relays, the oldest and largest track competition held in the United States, attracts more than 100,000 spectators and nearly 20,000 competitors each spring.
About JMI Sports
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to fruition. JMI Sports manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the MidAmerican Conference, the Mountain West Conference, the Southern Conference, the Patriot League, and the Atlantic 10 Conference. Additionally, JMI Sports serves as third- party sales representation for premier sports properties, venues and events including the Breeders’ Cup Championships, Clemson University, Rupp Arena at Central Bank Center and the Penn Relays. The company’s facility development team is currently collaborating with Legends on the new Aztec Stadium and Mission Valley development for San Diego State University in San Diego, CA. Celebrating its 15th anniversary in 2021, JMI Sports was founded by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.