Dude Perfect Picks Up Major Investment from Highmount Capital

Dude Perfect, the sports stunt group with 60 million YouTube subscribers, announced a strategic partnership with private investment firm Highmount Capital.

This union includes a nine-figure capital investment that will allow the creator-led group to build headquarters in Texas to serve as a destination for fans, athletes and other content creators. The exact amount is undisclosed.

“By partnering with Highmount Capital, we hope to pour gas on the fire and take the Dude Perfect fun that families have witnessed on screens these past 15 years and turn it into real life products and memory-making experiences they can actually touch and feel for themselves,“ Coby Cotton, one of the co-founders of Dude Perfect, said in a statement.

Dude Perfect began 15 years ago with a trickshot video from Cory Cotton, Coby Cotton, Cody Jones, Garrett Hilbert and Tyler Toney. The fivesome is among the most followed entities on YouTube, owning the second-most followed sports channel on the platform behind WWE. Over the years, Dude Perfect has made numerous partnerships in retail, food and beverage, and hospitality to create unique in-person experiences with their fans.

The Highmount partnership comes at a time where Dude Perfect is scaling up even further with the development of their new headquarters in the collective’s hometown of Frisco, Texas. Dude Perfect is also developing a streaming app to further engage with the fans. Finally, with a nod to their hometown ties, a new ESPN 30 for 30 documentary is set to premiere at the Dallas International Film Festival later this month.

For Highmount, this partnership with Dude Perfect checks multiple boxes for potential success. “In addition to creating content that garners billions of views every year, which is an impressive feat on its own,” said Highmount co-founder and general partner Jason Illian, “the Dudes have built something even more valuable and that is trust—trust with families, brands, and consumers of all ages and backgrounds.”

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